Press Releases


April 7, 2015

Kurita Embarks on Full-Scale Water Treatment Information Services with the Kurita Customer Relationship Center (KCR Center)
- Comprehensively offering products and technical information on water treatment chemicals and facilities and broadly contributing to solving customers’ issues -

Kurita Water Industries Ltd. (Head Office: Nakano-ku, Tokyo; President: Toshiyuki Nakai; hereinafter "Kurita") is pleased to announce the start of the full-scale operation of water treatment information services at the Kurita Customer Relationship Center (KCR Center). Upgrading its capabilities to provide timely responses to a wide variety of inquiries from customers, the Center will start offering comprehensive product and technical information about water treatment chemicals and water treatment facilities this April.

  • *Please note that the KCR Center’s services are designed for the Japanese market only.

The KCR Center was set up in 2008 as a support center for the resolution of customers’ issues related to water treatment using Kurita’s accumulated water treatment technologies and expertise. In addition to a call center where water treatment professionals directly respond to inquiries from customers, Kurita has launched a portal on its website with aggregated information about water treatment. Kurita also distributes e-mail with the latest information on various matters related to water treatment to registered customers. The KCR Center is unique in offering Kurita’s original services, which are unavailable from anyone else, by combining the call center, the online and the e-mail news services.
In the past, Kurita mainly offered information on water treatment facilities, but with a view to better responding to customers’ needs using the Kurita Group’s comprehensive capabilities with water treatment chemicals and facilities, Kurita has established a system through which it can offer information that also pertains to water treatment chemicals. With a broad range of information about chemicals and facilities and the solutions best suited to customers, the KCR Center will provide full-scale services.

A new support system for water treatment chemicals has been created using the call center service. Swift proposals for optimal solutions are provided by dedicated personnel familiar with water treatment and who can accurately understand customers’ circumstances from the perspectives of both chemicals and facilities. In the online service, the portal is now equipped with a new page focusing on water treatment chemicals to provide new information on products for different business types and for different types of water treatment as well as the characteristics of new technologies. This allows Kurita to offer optimal solutions that capitalize on products and technologies in the fields of water treatment chemicals and facilities and its unique high value-added proposals that integrate the technologies of both domains in combination with past examples of introduction.
With the e-mail news service, which is linked to the online services, information is provided about products and technologies for the improvement of wastewater and water used in production processes. Information is also provided on the reduction of water treatment costs and water consumption, the reuse of wastewater, the streamlining of equipment management and other improvements to the operations of customer plants as a whole.

Kurita will work on offering a broader range of information through the services at the KCR Center in order to further improve its quality and speed in resolving customers’ problems and to construct solid trust relationships with customers.

Composition of Services from the KCR Center

The KCR Center’s services consist of the call center service, the online service and the e-mail news service. In the call center service, the Center receives and responds to inquiries from customers. In the online service, it offers a wide variety of information related to water treatment. And in the e-mail news service, it distributes news about laws and ordinances concerning water treatment and the latest water treatment technologies.

  1. (1)Call Center Service:
    This service answers inquiries over the phone free of charge.
    The KCR Center staff listens closely to inquiries to identify the problems in the current situations. Staff members familiar with water treatment analyze causes to provide swift and thoughtful replies to customer inquiries.
  2. (2)Online Service:
    The comprehensive portal serves as an online helpdesk for water treatment issues and provides a wide variety of information regarding water treatment.
    • Product information (brochure downloads)
    • Showcasing examples of actual introduction
    • Features of new products and technologies
    • Other news about water and water treatment lessons, etc.
  3. (3)E-mail News Service:
    Information about laws and ordinances concerning water treatment and the latest water treatment technologies is regularly distributed in conjunction with the online service mentioned above.

(Reference illustration) The KCR Center’s Services

Inquiry/Contact Addresses

  1. (1)The KCR Center Inquiry Number (Call Center)
    Phone (toll-free) 0120-40-7474
    • *Open from 9:30 a.m. to 5 p.m., except Saturdays, Sundays and national holidays
  2. (2)Online Helpdesk on the KCR Website
  3. KCR General Portal:
  • *As of April 1, 2015, the KCR Center had served a total of 19,505 customers.
    It had received a total of 12,612 inquiries from customers since it opened as of April 1, 2015.