CSR InitiativesThe Kurita Group’s 21st Century Vision

The Kurita Group’s 21st Century Vision depicts what the Kurita Group will become in the future by embodying the dream of returning to our corporate philosophy,
the origin of the Kurita Group, and how we want Kurita to be; the principles we continue to cherish; and our determination realize this vision.

Corporate Philosophy Corporate Vision Management Guidelines Core Values

Corporate Philosophy
Study the properties of water, master them, and we will create an environment in which nature and man are in harmony

  1. Kurita will contribute to society by conducting research into the essential properties of water in an extensive manner to search for and add new value and functions to water and by making the maximum possible use of this limited resource.
  2. Kurita will shift from the "treatment of water" to give basic support to industries and people’s livelihoods to the "creation of water" to harmonize human society with the natural environment.
  3. Kurita will strive to develop and provide products, technologies, and services from the viewpoint of customers.
  • *The corporate philosophy was formulated in 1989, at the time of the 40th anniversary of the Company,s founding.

Corporate Vision
Becoming an Advanced Water and Environmental Management Company

  1. We will implement our corporate philosophy and contribute to society by striving to add new value and functions to water and by meeting global challenges such as the conservation of the natural environment and effective use of resources.
  2. We will further progress our "water management" achieved through our state-of-the-art products, technologies, and services, thereby achieving "advanced management" to ensure that water of appropriate quality and quantity is available whenever and wherever it is needed.
  3. We will further advance its service business in the water field to help customers meet their challenges, such as more safety, higher productivity, and lower environmental burden, thereby retaining the continued trust of our customers and realizing our own growth.

Management Guidelines

  1. World’s Top-Class Water and Environmental Business
  2. Creation of New Business
  3. Technology-Driven Company
  4. Full Use of the Group’s Comprehensive Strength
  5. Enhanced Development of Human Resources
  6. Fulfillment of Social Responsibility

Core Values

  1. Fairness To be flexible and competitive company that can survive in the market environment, we will conduct business activities in a fair manner, moving away from old values and ideas that are no longer appropriate.
  2. Transparency To become a global corporate group, we will proactively adopt the rules of international society and conduct business activities openly.
  3. Integrity We will conduct business activities in a sincere manner, while making strenuous efforts to meet social expectations and further enhance our reputation as a company true to its word.
  4. Safety As a company that leads the world with its technologies, we will provide our customers with high-quality products and services while conducting our business activities in such a way that prioritizes the minimization of negative impacts that technologies may have on the lives and properties of people.
  5. Compatibility As an advanced water and environmental management company, we will conduct business activities in such a manner as to ensure the compatibility of economic growth and environmental protection, so that we can help keep the global environment in good shape for the next generation.